A successful career in Advertising necessitates the ability to create a convincing story that firstly persuades the client and then transports a discerning audience. Creating scenarios that feature a product in a way that feels both natural and authentic, takes craft.

With an academic father and a journalist sister, I shied away from outwardly exploring the idea of writing. Furthermore, in my early capacity as an Art Director, my responsibility was confined to the role of the visual; working in complement to words to give layers of meaning to the communication.

Advancing to Creative Director, I was finally able to flex my creative writing, creating emotional and visually expressive synopses for campaign and film.

However, it wasn’t until a COVID-forced lockdown, that I transformed the unexpected downtime into a serious dedication, applying discipline to my vocation, and it was during this time that I was shortlisted for a writing competition in New York with my first screenplay.

The feedback was overwhelmingly positive, citing my characters and the engaging dialogue. With this encouragement, I directed my focus to character writing, and in 2021, I completed my first novel.

I enjoy writing characters that are complex and relatable, with a modern sensibility and attitude that makes them instantly likeable. The pervading sense of justice championed by my characters is often delivered with humour, weaving into the stories a thread that I hope pulls the reader further into the action. My penchant for giving prominence to female role models in underrepresented fields is evident in my work: characters that are extremely capable and yet vulnerably human.

My genre of choice is Science Fiction, where my fear of space itself wrestles with a love of the world building it sanctions. Providing settings that by their very nature are impartial and wide open to diversity and nonconformity.